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Holistic Health Extension Appoints New President and COO


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Holistic Health Extension pet product company, based in Deer Park, N.Y., announced the promotion of Brad Gruber to president and COO. Gruber joined the family-owned organization in 2004 upon his graduation from the University at Albany where he earned a BS in Finance & Management. Since then, he held positions of increasing responsibility in all areas of the company before being named COO in 2011.

During his tenure as COO, Gruber is credited with taking a small, local pet food line and turning it into an international line of award-winning nutritional and health support products, according to the company.

“It’s extremely gratifying to see all the hard work we put into building this brand reap increasingly positive results for our independent retailer partners,” Gruber said.

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