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Holistic Health Extension Expands National Sales Team


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From left: Jim Altic, Laurie Wade, Stew Omar

Holistic Health Extension, a manufacturer of American-made pet foods headquartered in Melville, N.Y., added three experienced pet professionals to its national sales team.

Stew Omar has taken on the role of California territory sales manager. A 20-year veteran in the pet specialty channel, Omar most recently served as California territory sales manager for Mars Pet Care. Prior to that, he spent most of his career with Procter & Gamble and The Iams Co. in various sales capacities ranging from account manager to managing their influencer and breeder business.

Jim Altic has been named Southeast territory sales manager, and his primary responsibility will be building and maintaining rewarding relationships with distributors and retailers throughout the southern states. Altic spent the past seven years with Mars Pet Care as territory sales manager southeast following 10 years as a sales representative with Hills Pet Nutrition, where he managed a large account base of pet stores and veterinary clinics.

Laurie Wade has been recruited to serve as Oregon territory sales manager. Wade brings a wealth of experience from the human side of the food business, where she spent five years developing planograms and merchandising initiatives for major grocery chains and leading food manufacturers. She also is knowledgeable about pet specialty nutrition and retail sales, having served as district sales manager for Royal Canin.

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