Holistic Hound Inks Deal with Independent Pet Partners
Heidi Hill, founder of Holistic Hound.
Under a new agreement, Independent Pet Partners (IPP) will carry Holistic Hound’s line of full spectrum hemp and mushroom supplements with cannabidiol.
“We’re thrilled to partner with IPP to carry our line of [products] at their growing national network of natural independent pet retailers,” said Heidi Hill, founder of Holistic Hound in Berkeley, Calif., and certified homeopath. “Through IPP, a new audience of animal lovers will have access to Holistic Hound’s safe, effective products to help their pets to flourish.”
IPP is a family of independent specialty pet stores and grooming salons with more than 162 locations nationwide, including Kriser’s Natural Pet, Chuck & Don’s, Natural Pawz, Whole Pet Central, Especially for Pets, dogma, Bark! Pawsitive Petfood and Pet Source. In early May, the 52 East Coast retail locations transitioned their banners to operate under the new brand Loyal Companion.
“IPP is delighted to partner with Holistic Hound, a brand that focuses on providing the independent pet channel with innovative, high-quality hemp products,” said Jon Martinek, chief merchandising officer of IPP in New York. “Holistic Hound shares our values of arming consumers with information and making it easier to be a great pet parent. This is another great example of how we are partnering with vendors that are supporting the cause with passion and purpose. We look forward to growing our businesses together.”