How Pet Retailers Can Cash in on Pokemon Go
Pokemon Go, the game that’s seized the nation, might not be for everyone, but according to Retail Mavens, there is one good reason for retailers to take it seriously: It creates engagement and deepens relationships. And what pet retailer wouldn't want that?
According to retailmavens.com, 70 percent of those who download the app return to it the next day (which trumps Facebook, where 66 percent of all active users log onto it daily), and there are 26 million daily active Pokemon users in the U.S.
Your customers could be some of those active daily users, and most people know of the game’s existence.
“When you talk about it, you are creating engagement with them,” according to Retail Mavens. “When you post a pic of a Pokemon in your store, you are connecting with all of them. While establishing this connection, you are proving that you are relevant. You know what is going on. You are an authority and that adds to your credibility.”
In a blog posted to retailmavens.com, one client who owns a contemporary women’s store said, “I am just not sure I would be attracting the right customer.”
The retail expert site’s response was, “Are your ideal raving fans all playing? No. But do talk about it in social media because it is cutting edge and new and everyone is talking about it—so you should be too. Plus I assure you that there will be families (whose moms shop with you) running around this weekend doing it.”
If something is relevant and trending on such a large scale, consider tapping into it.
Retail Mavens offer seven ways to take advantage of the Pokemon Go craze.
- If you are in a busy downtown area with lots of Pokemon and Pokestops around, offer water or lemonade for those playing. Post a sign in your window about it.
- When a team member finds one in your store—post it immediately on Facebook and Instagram.
- Post pics of you playing.
- Post the results and pictures of your team members that are playing.
- Invite your fans to post their favorites in a Facebook post.
- Ask your team what else is possible.
“All of these suggestions create connection, then engagement and finally deeper relationships between your Pokemon fans and your store,” according to Retail Mavens, who add that most importantly, ensure your team is ready to handle additional traffic.
Read Retail Mavens’ blog on Pokemon Go in its entirety here.