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IAPFP Publishes ‘Pet Business Planning Almanack 2016’



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Left Paw Press has published “Pet Business Planning Almanack 2016,” designed to be the ultimate planning tool for running a successful pet business. The book is written by Laurren Darr, founder of the International Association of Pet Fashion Professionals in Niles, Ill., and Ellen Zucker.

“Pet Business Planning Almanack 2016” is packed with insight and knowledge of the pet industry, and it is a comprehensive guide to marketing a business, whether it’s through social media, public relations, events, trade shows and conferences, advertising or direct mail.

It includes listings of pet holidays by month, week and date, odd holidays by date, pet industry media and publications, pet-related trade shows, conferences and events, pet fashion weeks and pet industry organizations, along with articles on such topics as deciding what trade shows to attend, understanding the difference between advertising and public relations, and using fashion weeks for your pet fashion business. Also featured is a special astrology section by Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business and fashion.

The book is now available worldwide on various online book retailer sites such as Amazon.com. Purchasers of the print edition on Amazon can take advantage of getting the Kindle edition for free.

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