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Identity Pet Nutrition Names Two Exclusive Distributors


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Identity Pet Nutrition has appointed West Chicago, Ill.-based Middle West Distributors and Snohomish, Wash.-based Independent Pet Supply as exclusive distributors for the brand.

Identity, which was launched this summer by third generation pet industry entrepreneurs, offers an assortment of 16 sustainable and responsibly sourced 95 percent meat, poultry and fish canned dog and cat foods, according to company officials.

“We are extremely excited to partner with Middle West and Independent Pet Supply to exclusively represent our brand as we execute our strategic plan of expansion. As independent family owned businesses they share our passion and commitment in servicing independent pet retailers by providing access to the highest-quality, new and innovative products,” said Jeremy Petersen, founder of Denver-based Identity Pet Nutrition.

Middle West will service retailers in Chicago, southern Wisconsin and northern Indiana, while Independent Pet Supply will cover Washington, Oregon and the Idaho panhandle.

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