Industry Professionals Flock to Las Vegas for SuperZoo 2018
This year’s SuperZoo trade show, which was held June 26-28 at the Mandalay Bay Convention Center in Las Vegas attracted 9,500 pet retail, grooming and service industry professionals. To ensure a high-quality buying audience, the show’s presenter World Pet Association (WPA) implemented a buyer credential process which led to this increase in attending stores.
SuperZoo 2018 introduced an expanded show floor, three product showcases (including the new Made in the USA showcase and Pet Tech Center), expert-led seminars and networking opportunities throughout the week.
“SuperZoo’s impressive growth is evidence that the outlook for pet retail, while competitive, is still very positive,” said Jacinthe Moreau, WPA president. “SuperZoo 2018 was dedicated to ensuring that pet retailers and service professionals had access to concrete education, networking opportunities, innovative products and emerging trends. WPA is committed to supporting the industry year-round and we are eager to unveil state-of-the-art programs and service offerings in the coming year. As the industry grows, so does our commitment to championing the needs of consumer-facing pet businesses.”
Nearly 1,200 exhibitors showcased thousands pet products, including nearly 630 new products launched in SuperZoo’s New Product Showcase. The Pet Tech Center featured 20 innovative and smart products, and the Made in the USA Showcase, highlighted more than 130 U.S.-made offerings.
More than 70 education sessions throughout the show and on the show floor, covered the full spectrum of timely topics and best practices, from core business to softer skills—from retail to grooming, animal wellness to boarding and pet services, said show organizers.
The show’s world-class grooming competitions awarded more than $51,000 in prize money and equipment.
In addition, Pet Yoga and the Dog Petting Lounge provided an engaging interactive experience with the added opportunity to network with pet industry professionals.
Additionally, attendees and exhibitors benefitted from SuperZoo’s host of networking opportunities, which included a Networking Reception and a private concert by Grammy-winning singer-songwriter, Kenny Loggins. Both opportunities allowed pet business professionals to make peer-to-peer industry connections with pet retail and business professionals from all around the country.
During the event, the Pet Sustainability Coalition and WPA unveiled its partnership that aims to elevate the pet industry’s focus on sustainable best practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly-made products, said WPA officials. WPA is adopting the beloved Pet Sustainability Coalition program, One Paw One Planet.
SuperZoo will return to the Mandalay Bay Convention Center June 18-20, 2019 with education June 17-19. Registration is expected to open by January 2019.