Innovet’s New Natural Pet Shampoo Line Gets Backed by Whole Foods
Innovet Pet’s new line of natural pet shampoos—Tea Tree & Aloe Shampoo and Oatmeal & Honey Shampoo + Conditioner—will soon be available in Whole Foods Market, company officials recently reported.
“This prestigious partnership with Whole Foods paves the way for exponential growth in this industry that we would love to pioneer and be a part of the rest of the way,” officials said.
The new shampoo line uses natural ingredients for a no-tear, soap and sulfate-free formula that’s designed to stay gentle on sensitive skin, company officials said. In addition to providing a deep cleanse, the products can help with skin and coat issues such as allergies, hot spots and dry skin, officials added.
Innovet Pet is headquartered in Gardena, Calif.