International Veterinary Sciences Gives Arthramine Packaging a Makeover
Following the successful, newly designed branding of both Lipiderm and Arthramine, International Veterinary Sciences (IVS), a division of Anaheim, Calif.-based Animal Nutrition, has introduced a new look for Arthramine Max, company officials reported.
The goal of the new design is to convey IVS’ continued commitment to both its retailers (with better on-shelf marketing) and to make it easy for consumers to receive one clear message—that the product is high quality, effective, USA made and sourced, and from a name they have trusted for more than 30 years, company officials stated. Arthramine Max honors this message but with a “bolder” approach, differentiating from Arthramine just enough to be different but stay within the same family of products and look like part
of a line of solutions versus a one-off product.