International Veterinary Sciences Updates Packaging and Website
International Veterinary Sciences (IVS), a 25-year-old company, overhauled its product packaging and redesigned its website, invet.com.
“For the label, we wanted something clean, simple and designed to convey the long history of IVS manufacturing quality supplements (think vet office—a clean, white, scientific look) combined with a fun, new, updated approach, [such as] bone accents and iconic-shaped dogs and cats for easy product identification,” said Ara Bohchalian, CEO of the Anaheim, Calif., company.
For added shelf appeal, the company’s soft gels now have a shinier bottle instead of a matte look, and the caps now are black to offer more contrast and pop. The Lipiderm Liquid formula received an updated label and bottle, which now includes a pump, making it easier for consumers to administer the proper dosage.