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Interzoo Organizers Expect More International Exhibitors at 2018 Show


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Interzoo 2018, which will be held in Nuremberg, Germany May 8-11, has hit a new record number of exhibitors and exhibition space not only from Germany, but also from Europe and overseas. The number of exhibitors has officially crossed the 2,000 mark; in 2016, the show had 1,818 exhibitors. Companies from around 70 countries will exhibit products and services over approximately 120,000 square meters of space. In 2016, the show floor spanned 115,000 square meters. 

The trade fair organizer WZF, Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH, will offer focused event formats as a means of presenting the global offering of pet food and accessories, grooming products, garden products and equestrian sports products, as well as services, in a clear and easy-to-understand way.

Foreign interest in particular continues to grow. Exhibitors from abroad will account for 83 percent of all exhibitors, a new record, said the show’s organizers. Moreover, the interest of European and German exhibitors has grown steadily since 2014. Compared to Interzoo 2016, the percentage of German exhibitors has grown disproportionately to 10 percent.

The high degree of internationality underscores once again the claim of the event organizer to be the world’s leading trade fair for pet supplies. Interzoo’s organizer, WZF, has noticed an increase in applications for display space from European exhibitors, particularly from Italy, the Netherlands, Spain, the United Kingdom, Austria, Belgium and France. Exhibitors from Turkey have also shown considerably more interest this year. Overseas, the organizer has noticed stronger demand from exhibitors from India, Canada, China and the United States. Also in Africa, the pet supplies market is clearly growing due to the considerably rising interest in keeping pets there. 

Products for dogs and cats still account for the largest share by far of the products to be exhibited at the Interzoo 2018. This segment continues to grow from a high level: 43 percent of exhibitors will present products in this segment. The second-largest product segment consists of products for small pets and rodents, accounting for 12 percent of exhibitors. Eleven percent of exhibitors will focus on aquarium trends. Nine percent of exhibitors will present products for pet birds, while terrarium products and products for outdoor pets each account for 9 percent of exhibitors.

The Interzoo Country Sessions are meant to highlight the developments of different markets around the world. Participants can expect condensed presentations on the development of the pet supplies market in each country, as well as information about import requirements and specific characteristics that need to be observed. This information will be presented on a first-hand basis by associations from each country or by the market research firm Euromonitor. Visitors can attend the Country Sessions (Hall Brüssel 2, NCC Mitte) free of charge.

Highlights of the Interzoo Country Sessions include information about the pet supplies market in the United States on Wed., May 9 from 11 a.m. to 12:30 p.m., and market overviews for China on Wed., May 9 from 2:30 to 4 p.m. Market insights from Brazil will be presented on Thurs., May 10 from 10 to 11:30 a.m..

Paula Flores, the consultant in charge of the pet supplies sector at the market research firm in Euromonitor, will present insights into the pet supplies markets in the United States and China.

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