Intolerance Test Hits Pet Retail Stores
5Strands has partnered with Only An Ocean LLC, a pet industry incubator, to introduce the 5Strands Pet Food & Environment Intolerance Test to brick-and-mortar pet retailers.
The test kit is designed to screen dogs, cats and horses for more than 300 food and environmental intolerances. By learning their pet’s intolerances, customers can make the necessary changes to create a healthier lifestyle for their pets, according to Only An Ocean officials.
“We’ve been told by early retailer partners that the kit is a great way to establish a deeper connection with customers,” said Cheryl Pedersen, co-founder of Only An Ocean in Charleston, S.C. “Invite them to come back in and share their pet’s test results, then you can together pick out food and more that is ideally suited for them.”
The test works by taking a small hair sample, placing it in the provided bag, putting the bag in the pre-addressed and posted envelope, then mailing it. Customers will receive an email with a comprehensive list of their pet’s food and environmental intolerances, ranked low to high, according to 5Strands in Lawrenceville, Ga.