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Invisible Fence Donates Pet Oxygen Masks in Honor of 45th Anniversary


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To commemorate its 45th anniversary, Invisible Fence, a brand of Knoxville, Tenn.-based Radio Systems Corp., will equip 45 fire departments across the U.S. and Canada with pet oxygen masks through its Project Breathe Program, the company’s pet oxygen mask donation effort. Since Project Breathe’s inception in 2006, 23,500 masks have been donated to first responders.

In addition to the Project Breathe donations, Invisible Fence employees across the U.S. and Canada are combining efforts for “45 Days of Service” in celebration of the 45th anniversary. Team members are volunteering at animal-related charity events, nonprofits, rescue and shelter operations, and more. In total, the team has pledged to put in 315 volunteer hours in 45 days from Aug. 21 to Oct. 5. This includes supporting groups such as Blount County Animal Shelter and Heidi’s Legacy Dog Rescue, and hosting pet adoption events across the country.

Invisible Fence is giving people the chance to nominate their local fire department to receive one of the 45 oxygen mask kits being donated through this new Project Breathe initiative. Those interested should visit the brand’s Facebook page here, now through Aug. 31. Each year, it’s estimated more than 40,000 pets die in fires, most succumbing to smoke inhalation. The reality in most cases is that first responders lack the equipment to resuscitate and save these animals. These donations will give more pets a fighting chance and reduce the number of pet fatalities.

“For 45 years, we’ve been protecting family pets, including what takes place inside homes,” said Ed Hoyt, director of Invisible Fence Brand. “We’ve seen how these masks save lives. Our ultimate goal is to equip every fire department across America with these life-saving devices. We are excited to give communities the chance to be a part of these donations for our 45th Anniversary and proud of all of our team members who are giving personal time to help various animal organizations and causes across the country.”

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