John Paul Pet Launches Wash House Campaign for Retailers, Vets
John Paul Pet, a manufacturer of grooming and hygiene products for pets, launched its Wash House campaign. The company works directly with retailers as well as veterinarians and their clinics, and it designed the campaign to help both entities increase sales, rebookings and services via a streamlined grooming method and facility that can be housed in stores and clinics.
“The ‘Wash House’ is a term used for the shampoo area of Paul Mitchell Salons,” said Gina Dial, vice president of sales and marketing at John Paul Pet. “Because of John Paul Pet’s ties to Paul Mitchell, we wanted this campaign to link back to our salon lineage in a way that helps both veterinarians and retailers realize that grooming doesn’t have to be a complicated process. You easily can offer bathing as another service at your facility, with minimal investment.”
Seeing more veterinarians realize that total pet care goes beyond the scientific component, John Paul Pet developed the campaign and unveiled it at the American Animal Hospital Association (AAHA) Conference in March. While there, the manufacturer distributed to attending veterinarians a Wash House brochure that included four Wash House Treatments, created using John Paul Pet Products; suggested fees for different services, bather compensation and retail pricing; and Wash House investment costs. John Paul Pet also ran a Wash House Giveaway that offered everything a clinic would need to create its own Wash House. Brodie Animal Hospital in Austin, Texas, won $3,794.37 in equipment, service products and retail products, and the clinic is constructing its new bathing facility.
“We’re so pleased to have won John Paul Pet’s Wash House Giveaway,” said Mike Werner, DVM, of Brodie Animal Hospital. “Aside from the additional revenue that bathing can bring in, a groomer immediately can find any dermal or ear issues that might need medical attention. Any time you have your hands on a pet—whether you’re a professional groomer or a pet parent—it’s an opportunity for potential preventative care.
John Capra, co-founder of John Paul Pet said, “According to a recent AAHA survey, some of the leading causes of veterinary visits for both dogs and cats include skin allergies and infections, ear infections and dental disease. The four Wash House treatments were created with those specific issues in mind.”
The company formulated each treatment—the Soothing Oatmeal Treatment, the Ultra Moist Hydration Treatment, the Super Highlighting & Brightening Treatment, and the Soothe & Deodorize with Tea Tree Treatment—to combat specific issues, including allergies, dry skin, dull coats and odor. The recommended retail products include Waterless Foam Shampoo, Ear & Eye Wipes, Tooth & Gum Wipes and Body & Paw Wipes.
“These four products are great for home care, yet won’t interrupt any service the clinic or store might offer,” Dial said. “Having a Wash House in your facility will help with rebookings and services, as many pets will need to be up-to-date on shots if they are going to be around other animals. For retailers, clients will shop while they wait for their pet’s appointment to end. It’s truly a win-win for everyone.”
Retailers and veterinary clinics can visit johnpaulpet.com/washhouse to learn more about the program.