KLN Family Brands Raises Funds for Pinky Swear Foundation
Former Yankees join Pinky Swear All-Stars and staff at Pinky Swear Day with the Yankees presented by KLN Family Brands.
Children with cancer and their families recently had the opportunity to attend the New York Yankees-Toronto Blue Jays game at Yankee Stadium in New York thanks to a partnership between KLN Family Brands and the Pinky Swear Foundation.
“Pinky Swear Day with the Yankees” is a collaboration with Pinky Swear Foundation, a Minnesota-based nonprofit that provides financial and emotional support to families around the country dealing with childhood cancer.
“A child diagnosed with cancer is every parent’s nightmare,” said Charlie Nelson, president of KLN Family Brands, the parent company of NutriSource Pet Foods and Wiley Wallaby Licorice, both official partners of the Yankees. “A day at the ballpark can be a much-needed break from hospitals, tests and treatments for kids and families. Their courage in the midst of one of the most difficult challenges they will ever have to face is deeply inspiring and humbling.”
The party was the culmination of a season-long initiative that offered Yankees fans the opportunity to buy tickets to join the party with all proceeds benefiting Pinky Swear Foundation. More than $20,000 was generated by fans who enjoyed the game, unlimited food and drink and visits by former Yankees, according to company officials.
KLN Family Brands has committed $1 million to Pinky Swear Foundation. The company also uses its sponsorship with the Yankees to promote the foundation and provides game tickets and batting practice visits throughout the season to children with cancer and their families.
“We are thankful for the incredible support of our partners at KLN Family Brands and the New York Yankees,” said Erica Campbell, executive director for Pinky Swear Foundation. “This opportunity to connect our amazing All-Star Families with our supporters is really special. And the funds raised will allow Pinky Swear to help even more families.”