Kent Pet Group Welcomes Three New Hires
The Kent Pet Group (KPG) recently hired three team members.
Brooke Tjaden has joined the company as associate brand manager. Tjaden most recently held the role of associate brand manager at Vi-Jon in St. Louis, where she managed products within four private label categories. Prior to Vi-Jon, she held sales and marketing roles with Kemin Personal Care.
In her new role, she will help deliver business performance, by accelerating growth and share in KPG’s retail channels. She will help shape the retail strategy and work closely with cross functional teams to identify, plan and execute projects. Her focus will be in pet specialty, grocery, club and mass, with responsibility to help lead innovation, pricing, promotional planning, advertising and distribution initiatives.
Nichole Jones has joined KPG as associate brand manager—e-commerce. Jones most recently held a digital marketing executive role with Evolution Power Tools. In this role, she was responsible for creating and implementing effective, measured digital programs. She also worked closely with their e-commerce team, playing a key role with the Amazon platform and data analytics.
In her new role, she will be responsible for helping to accelerate KPG's growth and share within the company’s e-commerce channels. She will help develop the overall e-commerce strategy, as well as developing digital and social strategies for the overall business. Jones will also play a key role in the development and launching of KPG’s product portfolio and long-range innovation, specific to e-commerce.
Albert Liu has joined KPG as director of international business development. Liu is an experienced international business executive, who previously spent eight years with Musco Sports Lighting as the director of Asian sales. He has spent the majority of his career working in international roles, including the last 21-plus years in Asia Pacific markets. His areas of market strength include Asia, Australia and New Zealand.
As a member of KPG’s executive committee, Liu will be responsible for profitable growth outside of the United States with primary focus on Europe, Asia, Australia, and New Zealand.
The Kent Pet Group, Inc., a subsidiary of Kent Corporation, headquartered in Muscatine, Iowa, develops, produces and delivers research-proven, innovative solutions for dog and cat customers throughout the United States and select global markets.