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Loyal Biscuit Co. Named 2017 Retailer of the Year by Retail Association of Maine


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Loyal Biscuit, a pet specialty retailer with stores in Maine, has been named the 2017 Retailer of the Year by the board of directors of the Retail Association of Maine. The award will be presented at the Retail Association of Maine’s 80th annual meeting on Nov. 2 at O’Maine Studios in Portland, Maine.

The Retailer of the Year Award has three main criteria: continued growth in employees or sales; commitment of company resources to community projects; and creation of a positive work environment for all employees. Loyal Biscuit was chosen for its reputation as a growing family business, impressive growth, social, ethical and environmental responsibility, and staff development procedures.  

In seven years, Loyal Biscuit Co. has experienced substantial growth by staying true to its mission, according to the Retail Association of Maine. When Heidi Neal and her husband, Joel, first purchased the company in 2010, it was a single, surviving retail location in Rockland, Maine, and Heidi was the sole employee. By building trust with their customers in the products and knowledge they provide and working closely with the animal community, the company has thrived and expanded to four additional locations (Belfast in 2011, Camden in 2012, Waterville in 2014 and Brewer in 2017). Loyal Biscuit has 21 employees.

The Retail Association’s board, comprised of fellow retail businesses owners, recognized the impressive growth and commitment to giving back to the community which supports them. “This is a prestigious award and Loyal Biscuit Company is a very deserving company,” said Curtis Picard, president and CEO of Retail Association of Maine. “Heidi is an amazing businesswoman, and the growth of the business has been incredible. We were particularly impressed with how much they give back to the community.”

“It is a true honor for our company to be named as Retailer of the Year,” Neal said. “We have come a long way in the last seven years, from a staff of one, to our current Loyal Biscuit family of 21. Our team works hard to make sure our customers receive the best products and knowledge, and to ensure that we are able to give so much back to the communities that support us. Receiving this award is truly an honor, and one that we share with our team and our communities."

The Neal’s currently have four dogs and one cat, four of which were adopted through the local humane societies that the company supports regularly throughout the year with various food and monetary donations. Since 2011, Loyal Biscuit hosted 12 “Pints for Paws” fundraising events that raised more than $28,000 for the local shelters. In 2016 alone, Loyal Biscuit hosted over 30 fundraising events including raising funds for the Maine Pet Oxygen Mask (POM) Project, among many others.

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