Lucy Pet Launches Retailer Recognition Campaign
In an effort to recognize the efforts of pet specialty retailers across North America, Lucy Pet is asking consumers to identify their favorite neighborhood pet stores.
The company is looking for consumers to explain what makes the store special, and consumers who submit winning entries will receive a free bag of Lucy Pet Formulas for Life pet food, plus valuable coupons. Retail stores that are chosen will win $300 worth of Lucy Pet Formulas for Life dog and cat food.
“At Lucy Pet, we believe that brick-and-mortar pet specialty stores offer the best shopping experience to pet parents,” said Rick Rockhill, executive vice president of Lucy Pet Products. “Local pet stores have friendly and knowledgeable store staff, innovative and differentiated products, pet services and education, you cannot get this experience from shopping online. Lucy Pet wants to recognize the best pet specialty stores by letting consumers vote. Our products such as ‘Lucy Pet Formulas for Life' dog and cat food, to Cats Incredible litter, are great examples of truly unique products that can be found at your local pet store.”
The promotion will run through October, and winners will be named monthly. Consumers can nominate their favorite pet stores online.