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Lucy Pet Products Highlights Gut Health with Debut of Pet Food Line


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Joey Herrick is no stranger to innovation in the pet food market. It has been almost 30 years since he entered the natural pet food industry with his trademark brand Natural Balance. He said he began researching today's pet food market and observed that everyone is making the same marketing claims among similar ingredients, which led him to start looking at animal health from a different point of view.

Herrick, founder and president of Lucy Pet Products in Thousand Oaks, Calif., has unveiled the Lucy Pet Formulas for Life line of pet food. 

"Until recently, the importance of the gut in overall health wasn't fully understood," said Herrick. "The latest nutritional advancements now show that the digestive tract goes far beyond just processing the food your pet eats. Just like in humans, it is very important to create a healthy environment in the gut because it plays a key role in strengthening your pet's immunity to chronic diseases."

Dr. George C. Fahey, professor emeritus of animal and nutritional sciences at the University of Illinois, conducted extensive research on gastrointestinal tract health and the role of macronutrients in digestive physiology and health of the gut. He discovered the optimal sources and concentrations of dietary fibers in pet food to include identification of the relationship between fiber fermentability, nutrient digestibility and the effectiveness of prebiotics in dogs and cats.

Dr. Fahey's fiber research and findings are the basis of Lucy Pet's P.B.F. Prebiotic Balanced Fiber technology. The formulations for dogs and cats promote good gut health, which helps the body absorb nutrients more efficiently and plays a key role in natural immunity.

Herrick assembled a diverse team of pet food and nutrition experts with a combined 200 years of experience, including Rick Rockhill, executive vice president and partner at Lucy Pet. Rockhill has more than two decades experience in the pet industry that includes deep expertise of consumables, including super-premium natural dog and cat foods.

Herrick and Rockhill studied the nutritional research of Dr. Fahey, one of the world's leading experts on companion animal digestive health. Fahey discovered that having a variety of fibers with a precise blend can produce an optimal environment in the digestive tract that leads to an optimal balance of bacteria in the gut. The company trademarked Lucy Pet P.B.F. Prebiotic Balanced Fiber to establish Lucy Pet's nutrition in the pet industry.

"Good health begins in the gut and plays a key role in natural immunity. This technology goes far beyond other pet foods to help the gut play a key role in supporting the body's immunity to chronic disease for both dogs and cats leading to a healthier and happier life," Rockhill said.

Lucy Pet Formulas for Life with P.B.F. Prebiotic Balanced Fiber is created using high quality proteins, a unique blend of quinoa, pumpkin and chickpeas for an ideal balance of more beneficial bacteria in the gut. Herrick sources high quality ingredients like duck and wild-caught Alaskan salmon globally from trusted suppliers he knows, with absolutely no ingredients coming from China. Lucy Pet Formulas for Life are manufactured in the United States in facilities that exceed industry-wide standards, and every production run is checked for contaminants before distribution, said Lucy Pet Products officials.

"Our foods are made with truth in labeling, honesty in formulations, the latest in scientific research and attention to detail," added Herrick. "I love all my animals and I would never want to be in a position where they weren't healthy because I was not feeding them the best food possible. And that is the driving force behind everything that we do here at Lucy Pet Products."

Lucy Pet's Quality Assurance program gives consumers peace of mind, according to company officials. The company checks every production run of products for nine known contaminants before distribution to assure they meet strict quality assurance standards.

Lucy Pet is committed to helping animals by donating to the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and support other animal welfare causes.

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