M*A*S*H Star Loretta Swit and PoopBags Join Forces at Global Pet Expo
Loretta Swit with MerriView Hill co-founder Ed Logan
TV icon and animal activist Loretta Swit, dog products newcomer MerriView Hill LLC, and PoopBags LLC, a player in dog waste disposal market, have joined forces with a mission to reunite military service dogs with their handlers and find them homes through the “Call to Duty” program, which kicked off at Global Pet Expo in Orlando, Fla., March 21-23.
Swit, famous for her role as Major Margaret Houlihan on “M*A*S*H,” appeared at PoopBag's Global Pet Expo booth to help kick off the program. The award-winning actress signed copies of her book, “SwitHeart” at the company's booth.
Call to Duty is a program that aims to place retired military dogs in loving homes once their service is completed. The program will provide necessary financial and logistical support for dogs that are placed with veterans and also aims to help wounded veterans suffering from PTSD obtain service dogs as part of their rehabilitation. The brainchild of MerriView Hill CEO Ed Logan, the initiative was born from his vision of delivering socially conscious solutions to pet parents, and sparked his quest for a like-minded partner, according to officials.
“We were among the first to sound the alarm that plastic dog waste bags were bad for the environment,” said Paul Cannella, PoopBags founder. “Fifteen years later we’ve aligned ourselves with MerriView Hill to ensure that we not only remain the leader in environmentally friendly waste products but that we’re also socially conscious. We hope that by involving a passionate activist like Loretta Swit we will bring greater awareness to the plight of military dogs after their service is over.”
MerriView Hill and PoopBags have committed 10 percent of profits for the remainder of the year from a suite of three new innovative products to Call to Duty. A portion of the proceeds will benefit the SwitHeart Animal Alliance and American Humane.
Swit founded the SwitHeart Animal Alliance with a mission to prevent animal cruelty and suffering and dedicated to the protection and care of all animals. Swit’s book, released last year, chronicles her artwork and proceeds from its sale go directly to the SwitHeart Animal Alliance.