Mammoth Pet Products Redesigns Look, Releases Catalog
Mammoth Pet Products, a manufacturer of dog toys, launched a redesigned look by retiring the Mammoth dog caricature to make room for new lifestyle images. The transition features images of dogs of various breeds and sizes showcasing more than 300 toys on packaging, tags, labels and the catalog.
“The well-known dog caricature has been with Mammoth since our inception in 1995,” said Charles Byrne, president of the Mammoth Lakes, Calif., company. “It has helped us increase brand awareness but was limited in building that personal level with the consumer. The lifestyle images bring a level of personalization to the consumer by attributing a specific-sized pet for each product.”
The new 2016 catalog, available now, reflects the lifestyle change, and all the products were previewed at Global Pet Expo in Orlando, Fla., in March. Attendees could see the company’s TireBiter line and signature FlossyChews collection in addition to Poly-Dri floating ropes, SnakeBiters, Gnarlys, Treevers, Linkies and DogSavers toys with treat stations.
For more information, visit mammothpet.com.