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Manna Pro Acquires Hero Pet Brands


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Manna Pro Products is acquiring Hero Pet Brands, a Dallas-based company offering grooming, nutrition and waste pickup products. The enhanced portfolio aims to provide category leading brands, new sales channels and innovation excellence, said company officials.

“Hero Pet Brands has a leading product portfolio that perfectly complements our current offering and enables us to grow in scale in the thriving companion pet care and wellness category,” said John Howe, CEO of St. Louis-based Manna Pro. “Our companies share a relentless focus on enriching the lives of pets and their families, and we welcome their deep pet care expertise, brand building excellence and talented employee base.”

Hero Pet Brands includes the following: Vet’s Best and Natural Care in the health and wellness category; Bags on Board, Out! and Simple Solution, which offer waste, pickup and diaper products; and Buffalo Range Chews.

Manna Pro, which is owned by investment vehicles managed by Morgan Stanley Capital Partners, boosted its portfolio last year with the acquisition of VetScience.

 

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