Marketing Agency Wins Award for Pet Food and Litter Package Design
Matrix Partners, a Chicago-based full service pet-centric marketing and communications agency, received three 2017 American Graphic Design Awards in recognition of its work on Caru Pet Food’s Daily Dish, Freshworx Litter and Replenish Pet Food. The annual Graphic Design USA (GDUSA) awards celebrate merit for attractive graphics and the ability to establish an emotional connection with consumers through visuals. GDUSA believes that package design and related disciplines are increasingly what help buyers make that final decision in the purchasing process.
“Our creative team works so hard day-in and day-out to create memorable and meaningful designs for our clients,” said Don Tomala, managing partner of Matrix Partners. “We’re especially proud that they are being recognized with these great honors.”
Caru Pet Food recently debuted Daily Dish stews as part of its product lineup. Daily Dish Stews are made in small batches with 100 percent human grade ingredients in a human food plant. The unique Tetra Pak packaging and eye-catching design, showcasing the food’s natural ingredients, helped this line make a splash in the pet food industry, according to Matrix officials.
Freshworx Litter stops all litter box odors immediately using all natural ingredients. It’s infused with a blend of naturally occurring microorganisms that is completely safe for people, pets and the planet. Made in the USA, the litter is 99 percent dust free and contains no chemicals or artificial fragrances. The sleek and simple packaging mimics the simple, natural litter within that makes owning a cat an odor-free breeze.
Replenish Pet Food provides optimal nutrition for pets with the best quality ingredients and contains no grains, potatoes or soy. The all life-stage pet foods are formulated using delicious and highly digestible ingredients to promote a healthy, active lifestyle. The on-trend redesign for Replenish makes the packaging as appealing as the wholesome food within, officials added.
In 2017, Matrix Partners has won a combined total of six GDUSA Design Awards and three Hermes Creative Awards.