Matrix Partners Hires VP for Digital Marketing Team
Matrix Partners, a Chicago public relations firm that specializes in the pet industry, has hired Shane Geisheimer as the vice president of consumer digital engagement.
Geisheimer, who previously ran his own digital marketing firm, Digital Day, will be responsible for helping Matrix clients build effecti
ve websites, improve search engine optimization and search engine marketing programs, as well as help with social media initiatives.
In his experience, Geisheimer has provided digital marketing solutions for brands like American Greetings, Disney, Heinz, Kraft, Nylabone, Smucker’s, Time Warner, Walmart and others.
“We believe his diverse background working with a number of large and small consumer brands will allow him to exceed our clients’ expectations through digital marketing strategies that raise awareness and sales of their brands,” said Don Tomala, managing director of Matrix Partners.