Medterra CBD Expands Footprint in Pet Industry with New Partnership
Medterra CBD has partnered with Bentley’s Pet Stuff in an effort to expand its footprint within the pet care industry, officials reported early February. As such, Medterra’s full line of Medterra Pets cannabidiol (CBD) products will be available in 65 Bentley’s Pet Stuff stores.
“At Bentley’s, we believe that one of the most important ways to show pets how much we care is by feeding them all natural, nutrient-rich foods and methods of relief,” said Lisa Senafe, founder of Bentley’s Pet Stuff in Long Grove, Ill. “We appreciate Medterra’s like-minded dedication to pet health care, and are excited to be partnering with an innovative CBD brand to provide natural comfort to pets in need.”
Medterra, which recently became an approved manufacturer of the National Animal Supplement Council, has also added Lisa Lippman, DVM, to its Medical Advisory Board.
In addition, Medterra has formed an exclusive partnership with Los Angeles-based rescue Wags & Walks. The group’s mission, according to officials, is to break the stigma around rescue dogs and to help decrease the number of dogs euthanized in local shelters by showing the community that it’s possible to find wonderful dogs of all breeds and sizes through rescue.
As the official CBD partner of Wags & Walks, Medterra will donate products to the organization’s adoption centers.
“We’re proud to collaborate with leading partners who are working to make a positive impact in the pet care sector,” said Jason Dorfman, vice president, pets, at Medterra CBD in Irvine, Calif. “At Medterra, our mission is to help everyone in the world enjoy a life well lived, and that includes our furry family members.”