Michigan Pet Specialty Retailer Plans Expansion for 2018
Greg Keane, president and Chow Hound co-founder (left) at the new Burton Street location in Grand Rapids, Mich., with store manager Julie Ledger
Chow Hound Pet Supplies is expanding its West Michigan operations. The retailer, founded in 1989 with a single store in Grand Rapids, Mich., will add three locations during the first half of 2018 and grow to 11 stores in the Grand Rapids metro area, Holland, Grand Haven and Kalamazoo.
Chow Hound kicked off 2018 by celebrating the opening of its new location on Burton Street SE in Grand Rapids. The store marks the latest iteration in Chow Hound’s ongoing brand evolution, featuring an updated color scheme and flooring, new layout, and colorful brand-consistent signage.
Like all Chow Hound stores, the new location offers a mix of premium pet foods, supplies, expert advice and personal service, along with self-serve dog wash rooms for walk-in service and Humane Society cats and kittens available for adoption.
In February, Chow Hound will make its first entry into the Kalamazoo market with a store on retail-intensive South Westnedge Ave. in Portage, Mich., next to an existing Target location. By mid-2018 the retailer will open another Grand Rapids location at the busy Knapp’s Corner shopping center off the city’s East Beltline.
“We’re getting great feedback on our new Burton Street location,” said president and co-founder Greg Keane. “Our customers—both 4-legged and 2-legged—love the look and feel of the store, and that’s going to be our model going forward.”
With the opening of the new Portage store, Chow Hound Pet Supplies will operate 10 locations in Grand Rapids, Standale, Jenison, Wyoming, Holland, Grand Haven and Portage. Chow Hound Pet Supplies partners with humane societies, sanctuaries and other pet-related charities in the community.