Millions of Pets to be Showered with Gifts on Valentine’s Day
annca from Pixabay
American households plan to spend about $751.3 million on gifts for their four-legged companions come Valentine’s Day, according to an online survey commissioned by New York-based Finder and conducted by Pureprofile. This is a 16 percent increase of $103.4 million from last year.
About 27.6 million American households will shower their dogs with gifts, representing roughly 11 percent of all households, while 17.1 million households, or about 6.7 percent of Americans, will pick up presents for their feline friends, according to the survey.
On average, households are expected to spend $17.37 on their dogs and $15.93 on their cats. Overall, this means that dogs will collectively receive $479.2 million in gifts while cats will receive about $272.1 million in gifts, according to the survey.
Men, on average, are planning to spend about $23.93 on Valentine’s gifts for their dogs and about $19.04 for their cats, survey results showed. Women plan to spend on average about $13.92 on their cats and $13.88 on their dogs.
Looking at age groups, gen X plans to spend the most on Valentine’s Day gifts for their pets, spending an average of $20.85 on their dogs and $21.44 on their cats, according to the survey. Millennials are planning to spend on average about $17.25 on their dogs and $18.31 on their cats.
Gen Z and boomers favor canines in 2020, according to the survey, with gen Z dropping an average of $14.75 on their dogs and only $6.80 on their cats. Boomers follow close behind, planning to spend an average of $14.91 on their dogs and $10.52 on their cats, although slightly more than gen Z but half of gen X’s cat contribution, survey results noted.