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NRF Creates Resources to Help Retail Businesses Re-open as Stay-At-Home Orders Are Lifted


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In an effort to help retail businesses re-open as stay-at-home orders are lifted, the National Retail Federation (NFR) has launched “Operation Open Doors” and an online solution center.

“Planning for and safely reopening retail and restaurant businesses—including returning teams and associates to physical locations—and welcoming customers back to stores and dining establishments is essential to a functioning and healthy economy,” said Matthew Shay, president and CEO of the NFR, in an open letter to President Donald Trump dated April 26 on why the NRF is launching these initiatives. “Representatives from all sectors of the economy are making recommendations to federal, state and local governments to guide the relaxation of stay-at-home orders and a safe return to work. At the same time, businesses of all sizes are working diligently on procedures unique to their business models and local conditions.”

The launch of Operation Open Doors sets to prioritize four functional areas for America’s retail sector: health and safety; people and personnel; logistics and supply chain; and litigation and liability.

“These will inform the creation of reopening guidelines as more of America’s retail sector gets back to work,” Shay said.

The online solution center is geared to offer guidance on policies surrounding “dozens of critical topics.”

“Reopening the retail sector and putting our economy back on track will require a gradual, phased-in approach,” Shay said. “The smart, iterative strategies our members are building will help guide policymakers and business leaders as we work to restore the American economy. NRF is facilitating these discussions on behalf of the industry, soliciting feedback and complementing the efforts of our members and allied associations throughout the country.”

Shay said that the NRF will continue to revise and improve these protocols with guidance from national health experts, government entities and its retail members.

 

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