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Natural Dog Treats and Chews Company Appoints CEO


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TDBBS, LLC, a Richmond, Va.-based natural dog treats and chews business with a portfolio of brands that includes Best Bully Sticks, Barkworthies and Paw Luxury, appointed Tim Hassett as CEO. The hiring of Hassett follows a growth investment in the company by leading middle market private equity firm Bregal Partners. The investment was made in partnership with the company’s founder and management team, who remain significant shareholders in the business.

Hassett joins the company from Beam Suntory, where he was president—Americas. He previously spent 10 years at Campbell Soup as chief customer officer for the North America business, and also served at Kellogg’s and Procter & Gamble. He joins TDBBS with an exceptional track record of successfully growing global, consumer-focused businesses, according to TDBBS officials. 

“We are thrilled Tim has joined the TDBBS team and are confident he is the right leader for the business,” said Charles Yoon, managing partner at Bregal Partners. “He is a world-class consumer-focused executive who has proven his ability to execute his vision and strategy while continuously inspiring those around him.”

Yoon added that Bregal had targeted the pet industry as an area of focus over the past two years, given positive industry trends and the team’s prior investment experience in the space. 

“We see a clear path for TDBBS to leverage its portfolio of high-quality products to take advantage of tailwinds surrounding the growing natural treats and chews category,” he said. “As consumers increasingly demand higher quality, limited ingredient products for their pets, there is a notable opportunity to build greater awareness of the benefits of natural chews and drive new product innovation. We intend to continue investing behind our impressive team and infrastructure as we transform the natural chews category.”

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