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Nature's Logic Appoints CEO


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Nature’s Logic, creators of 100 percent natural food for dogs and cats, has appointed David Yaskulka as its CEO.

He brings a decade of executive experience at a leading natural pet food company, and more than two decades in the health and sustainability industries.

“One-hundred percent natural is defining the future of pet food,” Yaskulka said. “Nature’s Logic is the top innovator, truly following nature’s rules for nutrition. I’m thrilled to work with the staff, retailers, customers, and consumers who have shown the way pet food should be, to grow the brand’s impact in the market.

“I look forward to working with company founder Scott Freeman, who has expertly applied the logic of nature to pet food,” he said. “Scott may have been the first to recognize the benefits of whole food nutrition without using the synthetic vitamins prevalent in leading ‘natural’ pet foods.” 

Freeman will continue creating new product lines for the company.

“Nature’s Logic doesn’t follow industry trends—we follow nature’s rules,” Freeman said. “I look forward to working with David to do what’s right for dogs and cats, and for our natural environment.”

While continuing its focus on helping pets, the Lincoln, Neb.-based company will expand its mission, applying the logic of nature to care for pets and the planet. It will take a leadership role as a voice for sustainability, working in its retailers’ communities to promote nature’s logic for pets and their environment, said company officials. 

“Having worked with David for seven years, we are confident his business leadership and vision will help Nature’s Logic inspire a new generation of consumers to switch to 100 percent natural,” said Steve Marton, founding partner of VisioCap LLC, which acquired Nature’s Logic in 2017.

Yaskulka serves as Chairman of the Board of GreaterGood.org, a philanthropy which has given more than $175 million to charity partners and programs improving the well-being of people, pets and the planet.

Yaskulka’s career is devoted to helping grow environmentally and socially responsible businesses. Prior to working in the pet industry, he partnered with eBay for Charity, Ben & Jerry’s, The Body Shop and Investors’ Circle, among others. He’s held leadership roles in education, technology, and conservation nonprofits.

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