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New .PET Domain Available to the Public


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Afilias, a leading domain registry operator, has announced public availability for the new “dot PET” or .PET top level domain.

The .PET domains instantly convey to pet lovers that a site is all about pets, pet products and/or pet services. It is unrestricted, so it’s easy to get, easy to remember and ideal for marketing pet-related items. Pet industry companies, veterinarians, breeders, animal rescues, pet owners and pet service providers can all benefit from the .PET top level domain. 

“When it comes to rescues, shelters, clubs, associations and pet lovers of all kinds, .PET is the perfect choice of Internet address,” said Roland LaPlante, chief marketing officer for Dublin-based Afilias. “.PET is designed to help pet lovers more easily find pet-related products and services on the Internet. It even works for sites dedicated to the pet itself (e.g., grumpycat.pet).”

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