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New Pet Retail Marketing Program Aims to Drive In-Store Traffic


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Pet Parade, a social media app for pet owners, now has a mobile online solution that aims to drive new in-store customer traffic. Good Boy Studios launched the Pet Parade Mobile Plus Marketing Program so pet marketers can offer mobile coupons and rebates that are redeemable at local specialty pet stores, regional chains or national retailers like Petco and PetSmart.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners, which remains their No. 1 priority and biggest sales channel,” said Viva Chu, co-founder and CEO of Good Boy Studios, a Stamford, Conn.-based global marketing technology company devoted to the pet space. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of details such as targeted mobile coupon distribution, tracking redemption rates and reimbursements made directly to the consumer or participating retail partners, company officials said. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience, officials added.

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