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NomNomNow Delivers Freshly Made Dog Food Directly to Customers



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NomNomNow, a San Francisco-based startup that delivers healthful, freshly prepared meals for dogs, announced its expansion across the Western U.S., including Arizona, California, Colorado, Idaho, Nevada, Oregon, Washington and Utah, after a successful six-month beta program in Northern California.

NomNomNow delivers a week’s supply of scientifically formulated dog meals to pet owners. The company’s unique algorithm uses a dog’s age, weight, allergies, health conditions and daily activity level to determine the optimal number of nutrients and calories each dog needs, according to the company. Recipes are cooked fresh every week using only human-grade ingredients such as chicken and pork as well as an assortment of nutrition-packed vegetables including kale and green beans, plus vitamins, minerals and oils. The meals are custom packaged for each dog down to the gram, and owners receive 14 ready-to-serve meals per week.

The price of a weekly subscription depends on each dog’s caloric needs; prices start at about $20 per week and include free delivery.

“Nutrition is an indisputable component of a pet’s wellness and one of the fundamental commitments people make every day to their pet’s health,” said Dr. Justin Shmalberg, a practicing veterinarian with board certifications in small animal nutrition and in rehabilitation, who also is a professor of integrative veterinary medicine. “Pet owners and veterinarians such as myself have been engaged in determining whether innovative new, fresh and carefully formulated diets can help dogs live more healthful, fuller and happier lives. I’ve been designing individualized fresh diets for patients for years and am excited to be working with NomNomNow to bring the benefits of fresh food to a wider audience.”

NomNomNow founders (left to right) Zach Phillips, Alex Jarrell, Nate Phillips and Wenzhe Gao

“In spite of how much we have learned about the importance of nutrition and fresh food to human health, most dogs are still eating mass-manufactured, one-size-fits all products,” said‚Äč NomNomNow CEO Nate Phillips. “NomNomNow is on a mission to change that. We begin the customer experience by asking specifically about our customers’ dogs: age, weight, activity level and health history. Using the resulting profiles, we then cook fresh food every week, package meals in exactly the amounts each dog needs and deliver to our customers’ doors for an incredibly convenient experience. Our service only gets better with time as we use both aggregate customer data and specific customer feedback to continuously improve and customize our recipes.”

As NomNomNow continues to grow, the company will remain focused on leveraging data and cutting-edge nutrition research to continue creating ever-more personalized and innovative recipes, the company reported. NomNomNow is expanding to the East Coast later this year.

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