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Nulo Founder Receives Entrepreneur Award


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Michael Landa, founder and CEO of Nulo in Austin, Texas, recently won the “Ernst & Young Entrepreneur of The Year 2019 Award in Central Texas” for the consumer products and retail category. This is Landa’s second nomination and first win.

“I founded Nulo nine years ago on the principle that nutrition is just as important to a dog’s or cat’s well-being as the love we show them as pet parents,” Landa said. “Our rapid growth since then shows that millions of other pet owners around the country share in that belief. The stories I hear about how Nulo has changed pets’ lives are the driving force behind why we do what we do. I’m honored that Ernst & Young chose to recognize our commitment to nutritional excellence, innovation and, ultimately, our pets.”

The awards program, now in its 33rd year, has expanded to recognize business leaders in more than 145 cities and more than 60 countries. It recognizes entrepreneurs and leaders of “high-growth companies who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.”

Landa has been involved in the pet industry in several capacities for nearly 20 years. He launched a pet sitting and dog walking company in 2001 in Los Angeles, but began noticing that an increasing number of dogs and cats under his company’s care required insulin shots to manage their diabetes, according to company officials. His observation eventually led to Nulo’s founding, officials said.

Regional award winners are eligible for consideration for the Entrepreneur of The Year National Awards, which will be announced in mid-November.

 

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