Nulo Pet Food Receives Strategic Growth Investment
Nulo Pet Food in Austin, Texas has received a strategic growth investment from Main Post Partners, a San Francisco-based private equity firm with deep experience investing in growth companies across the consumer value chain. Main Post’s investment will be used to drive consumer awareness, new product innovation and enhanced retailer merchandising and support.
All of Nulo's recipes are high in meat protein, grain-free, have low glycemic carbohydrates and contain a patented probiotic for immune and digestive health, according to the company. Nulo has been recognized as a "Top 25 Most Innovative Retail Brand” by Forbes Magazine, ranked No. 105 on Entrepreneur’s “Best Entrepreneurial Companies in America,” landed at No. 520 on the Inc. 5000 “Growth Leaders of 2017” and was one of the 100 Buzziest U.S. CPG Food & Beverage Brands. Alongside athletes like gold medal Olympians Michael Phelps, Hilary Knight, and Kaetlyn Osmond, as well as NFL Pro Bowl linebacker Ryan Kerrigan, Nulo inspires pet owners to be “healthier together” with their pets, said company officials.
“Nine years ago we identified an alarming trend in rising pet obesity caused by poor nutrition and unhealthy lifestyles. Nulo is today addressing these issues with our full suite of dog and cat food and treats, providing superior nutrition so pets can live healthier, longer lives,” said Michael Landa, Nulo founder and CEO. “We’re excited to partner with Main Post Partners who shares in our strategic vision of making pets’ and their parents’ lives better. Main Post’s investment allows us to drive further brand awareness, scale our new product innovation, and add additional resources to support our valued customers and retailers.”