Old Mother Hubbard Partners with Loop
In an effort to help reduce packaging waste, Old Mother Hubbard has partnered with Loop. Loop is an initiative from TerraCycle, a Trenton, N.J.-based company that partners with retailers, consumer product companies, cities and facilities to recycle hard-to-recycle waste.
Old Mother Hubbard, a brand of WellPet, is working with Loop to design and develop reusable packaging for its all-natural dog treats that will allow pet owners to receive a replenished shipment without wasted packaging.
“WellPet was the first U.S.-based pet food company with a recycling program for Wellness pet food packaging, which is recycled into everything from lawn chairs to playground equipment,” said Greg Kean, vice president of innovation and product development at WellPet in Tewksbury, Mass. “Our brand Old Mother Hubbard, which has 90 years’ experience in baking authentic, small batch, all-natural dog treats from time honored recipes, will be one of the first pet food brands to collaborate with Loop. We are doing this through a refillable treats jar so pet parents can embrace the fun of snack time and delight their pets in a more sustainable way. Our partnership with Loop reinforces the fact that our pet parents share our commitment to making the world around us greener.”