Ollie Delivers Tailored Meals to Dog Owners’ Doors
New York-based Ollie announced the launch of its line of fresh food formulated to provide the exact nutrition dogs need, according to the company. Pet owners can sign up on the Ollie website to have freshly made food delivered to their door, complete with nutritional information, a tailored feeding plan for their dog and tips for keeping the pet healthy.
Ollie announced a $4.4 million seed round co-led by Primary Ventures and Lerer Hippeau Ventures, with participation from Canaan Partners and others. The funding will be used to further build out Ollie’s product line, expand the team, and continue to create the best possible experience for customers and their pets, the company reported.
“The $25 billion pet food market is growing every day but has long been plagued with issues of massive recalls, poor ingredients and lack of transparency,” said Alex Douzet, co-founder and CEO. “After extensive research and understanding what really goes into the food that the majority of dogs eat, we saw a huge opportunity to improve what we feed our pets in a healthy, sustainable way. By addressing many of the misconceptions people have about over-the-shelf mass market kibble and canned food, we can help pets live better, longer lives and develop richer bonds with their families.”
Ollie’s recipes are veterinarian formulated and gently cooked to preserve the right amount of nutrients. Made using 98 percent natural, human-grade ingredients and 2 percent supplements, the food is fairly sourced and prepared in a U.S. Department of Agriculture-inspected and U.S. Food and Drug Administration-regulated facility, alongside human food that is sold at top-tier retailers, the company stated.
Every pet is put on a tailored program to account for allergies, health concerns, weight, activity level, age and size. Using customer data and feedback, Ollie constantly updates its formulas to ensure that each pet is always getting exactly the right portion, ingredients and food, the company stated. Once cooked and refrigerated, the freshly made food is shipped to the customer’s door within two days. Ollie delivers weekly or bi-weekly.