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Opie & Dixie Launches Revamped Website


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OPIE & DIXIE, LLC has updated company website. The revamped website, opieanddixie.com, reflects the same clean and holistic aesthetic as the company’s packaging, allowing visitors to easily find information about and purchase all OPIE & DIXIE products. 

The website features clickable lists to provide customers with ingredient specifics, including the benefits of each and why it was chosen for a given product. For example, Coconut oil is a wholesome, edible oil that has been a staple for millions of people for centuries, and is also one of the most remarkable treatments for dry, cracked skin. It contains naturally antibacterial and antifungal properties, has a long shelf-life, and only a small amount is needed to create a protective, long-lasting barrier for skin—even in the most intense sun.

“Our brand has a really authentic home-grown quality,” said Debbie Guardian, president and founder of OPIE & DIXIE in San Francisco. “It’s as far removed from mass market as you can imagine. We have a higher-end look and feel that is a good fit for our premium, cruelty-free products, all of which contain certified organic ingredients and no sulfates, parabens, synthetics or chemicals. What we’re trying to convey is a more apothecary, holistic-healing feel.”

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