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PSC Campaign Aims to Drive Diversity, Equity and Inclusion in the Pet Industry


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The Pet Sustainability Coalition, a nonprofit organization that accelerates sustainability in the pet industry, has partnered with the technology platform WeSpire to create a 30-day Challenge to drive a more diverse, equitable and inclusive (DEI) pet industry. The Challenge, which will run during the month of September, aims to inspire 1,000 small actions that lay the groundwork for long-term improvement. 

“Big changes start with small actions, and we believe that the 30-Day Challenge will be a great platform for our industry to identify tangible ways to make a difference,” Caitlyn Bolton, executive director of the Pet Sustainability Coalition said in preparation for the Challenge .“As an organization whose vision is for a vibrant and collaborative pet industry that has a positive impact on the community and environments where we do business, achieving diversity, equity and inclusion is foundational to reaching our vision.”

Businesses in the pet industry who participate in the Challenge will join the WeSpire platform as an individual, and then join their company team. Each participant will then choose small, brief actions to foster awareness and action around diversity, equity and inclusion. Ways to take action include topics like allyship, diversity, anti-racism and inclusivity. When the Challenge expires in October, The Pet Sustainability Coalition will report on the industry’s improvement and continue to serve as a resource for the industry by offering access to vetted DEI specialists, tools, project support and education throughout the year. 

To learn more about the 30-Day and 1,000 Actions Challenge, join the Pet Sustainability Coalition for a webinar on Aug. 5, where they will discuss the benefits to businesses that work toward DEI, and the details of how companies can join together in the 30-Day Challenge. To register for the webinar, click here.

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