Packaged Facts Reveals Most Popular Halloween Costumes for Pets
Americans will spend a record $9.1 billion on Halloween this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics—and pet specialty retailers can expect a piece of the pie, . The figure is up 8.3 percent from last year’s previous record of $8.4 billion.
Consumers are expected to spend an average $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016.
According to the survey, consumers plan to spend $3.4 billion on costumes, which are purchased by 69 percent of Halloween shoppers. Pets will not miss out on the action as 16 percent of Americans plan to dress pets in costumes this year. Ten percent of pet owners will dress their animal in a pumpkin costume, while 7 percent will dress their cat or dog as a hot dog and 4 percent as a dog, lion or pirate.
The results of the National Retail Federation’s survey mirrors research published in the 2016 Packaged Facts report, Durable Dog and Cat Petcare Products in the U.S.
As noted in the report, the pet apparel category lends itself to fun, whimsical products that are largely for the entertainment of pet owners looking to play dress-up with their dogs and cats. Currently, about 13 percent of U.S. dog- or cat-owning households purchase apparel or fashion accessories for their pets, with dog owners dominating market share.
According to Packaged Facts September 2017 pet owner survey celebrating holidays with pets, the most popular Halloween costumes for dogs are: hot dog, lion, pumpkin and pirate.
"Holidays such as Halloween and Christmas provide pet parents, especially Millennials, the perfect opportunity to have fun with their pets and show them off,” said David Sprinkle, research director for Packaged Facts. “This has helped fuel the ongoing boom in pet apparel and fashion accessories."
Between 2011 and 2016, the market for apparel and fashion accessories designed for pets enjoyed a compound annual growth rate (CAGR) of almost 4 percent, as sales increased to $285 million. Looking ahead to 2021, Packaged Facts forecasts this momentum will carry the market segment to even greater gains.
Retailers including PetSmart, Petco, Target, Walmart, Party City, and Amazon are finding ways to cash in on the trend. Packaged Facts predicts retailer competition will escalate, especially as the pet apparel market continues to extend to a wider range of animals such as guinea pigs and rabbits.