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Packaged Facts Webinar to Offer Industry Insight



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From humanization and premiumization to concerns regarding health and wellness, there are myriad factors impacting the U.S. market for dog and cat treats. Packaged Facts research director David Sprinkle will present on these and other important market trends in a one-hour webinar on Tuesday, Nov. 3, beginning at 9 a.m. CDT. 

To register for the free webinar, “Emerging Dog, Cat Treat Trends Reflect a Changing Market,” which is presented by Petfood Industry and Watt Global Media, click here

The April 2015 pet owner survey insights featured in Packaged Facts’ report Pet Treats and Chews in the U.S. provide much of the data and market insights featured in the presentation. The report examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats and nutraceutical treats. 

Pet Treats and Chews in the U.S. provides a broad overview of the market with a focus on future trends, including the importance of product safety, the encroachment of natural products in mass-market outlets, the impact of humanization on the treat market, and growth of functional and grain-free treat options.

Packaged Facts, a division of MarketResearch.com in Rockville, Md., estimates that total U.S. retail sales of pet treats exceeded $5 billion in 2014, reflecting a compound annual growth rate of 6 percent during the 2010-2014 period. Sales growth in the treat market has consistently outpaced that of the more mature pet food market and pet supplies in general. Even so, the pet treats market is inextricably tied to the pet food market, and as such they are impacted by many of the same trends, including natural/organic products, premiumization and pet food safety, reported Packaged Facts.

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