Pedigree Launches First Podcast
“The Dog That Changed Me” with Katherine Schwarzenegger, sponsored by Pedigree, is available on podcast streaming sites, such as Spotify, iTunes and Stitcher.
The Pedigree brand has launched its first podcast, “The Dog That Changed Me,” hosted by Katherine Schwarzenegger. The nine-episode limited series shines a spotlight on dog adoption as celebrity guests share stories of the dogs that changed their lives for the better.
“Partnering with the Pedigree brand on this podcast has been a passion project for me,” said Schwarzenegger, a New York Times best-selling author, pet adoption advocate and philanthropist. “Adopting my dog Maverick was life-changing, and sharing that story, as well as being able to hear stories from others about the amazing impacts their dogs have had on their lives, has been so rewarding. I can’t wait for people to hear our episodes. I know some will bring laughs, some tears and maybe even inspire a few people to adopt or foster a dog of their own.”
Throughout the podcast, listeners will hear stories of how dogs have helped their owners through a variety of situations—from coping with loss or divorce, to saving family members and celebrating life’s best moments—all laddering back to the importance of pets.
“The Dog That Changed Me” is currently available on major podcast streaming sites, including Spotify, iTunes and Stitcher. The first five episodes were released mid-May, featuring conversations with: actress and singer, Mandy Moore; actress and director, Bryce Dallas Howard; actress, Minka Kelly; actress, singer and television host, Haylie Duff; and Dan Lasko, United States Marine Corps veteran and star of a Pedigree brand ad.
The final four episodes were released May 20, sharing Schwarzenegger’s exchanges with: dancer, actress and singer, Julianne Hough; singer, actress and author, LeAnn Rimes; owner of Ricochet—the surfing therapy dog and star of the new IMAX film, “Superpower Dogs”—Judy Fridono; and Deb Fair, executive director of Pedigree Foundation.
“We know that dogs benefit our lives and that all dogs deserve loving forever homes, and we’re excited to share that message through the new Pedigree podcast, ‘The Dog That Changed Me,’” said Elizabeth Barrett, Pedigree brand manager of Mars Petcare in McLean, Va. “When people listen to the stories about the love of these dogs and the amazing things they can do, we hope they’ll be inspired to consider dog adoption and understand the countless ways that dogs truly make our lives better.”
The partnership between Schwarzenegger and Pedigree is part of the brand’s “Every Pup’s Superpower” campaign. As a part of this program, Schwarzenegger and Pedigree are encouraging consumers to join them in “celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media.”
For every engagement or personal story shared using hashtag #EveryPupsSuperpower, Pedigree will donate one bowl of food, up to 500,000 bowls, to shelter dogs waiting for adoption. In addition, Pedigree will donate $250,000 to the Pedigree Foundation to support shelters around the country.