Pestell Renames Pet Portfolio Co.
Pestell Group’s pet products business unit will now be known as Targeted PetCare (TPC). The unit includes Pestell Pet Products, BPV Environmental, Targeted Pet Treats and VersaPet.
The new name and company identity reflect the evolution and growth of Pestell’s pet products business into a diversified pet products platform, according to company officials.
“Over the past year, the evolution of Pestell’s pet business has been substantial,” said Matt Miller, CEO of Targeted PetCare in New Hamburg, Ontario, Canada. “[TPC] better reflects our new identity as a diversified pet products business after our successful acquisitions. We are thrilled to launch the Targeted PetCare brand which provides a common way to unify all of the individual companies we have built across our pet products portfolio.”
Since June 2018, TPC has completed the acquisitions of BPV Environmental, Targeted Pet Treats and VersaPet. Combined, TPC is now a full-line manufacturer of animal litter and bedding products and a co-manufacturer of dental pet treats.
Pestell Group’s other business unit is Pestell Minerals and Ingredients, which is a distributor of animal feed minerals and ingredients for livestock.