Pet Anxiety Awareness Campaign Kicks Off
Kristen Levine Pet Living, an online resource for pet owners, kicked off the 3rd annual Pet Anxiety Awareness (PAAW) campaign June 2. The observance was created to raise awareness about recognizing the symptoms of fear, anxiety and stress (FAS) in dogs and cats and to encourage pet owners to speak to their veterinarians about how to get their pets relief.
About 50 percent of dogs and cats suffer from FAS, according to Kristen Levine Pet Living, yet these conditions are often undiagnosed.
“Pet owners commonly think that FAS symptoms are related to a behavior problem, not a medical problem,” said Kristen Levine, founder of Kristen Levine Pet Living and creator of the campaign. “As a result, conversations with the veterinarian may not be happening, and therefore, pets may not be getting treatment or recommendations to relieve their stress.”
Each week in June, one of the four PAAW brand partners will be featured on the Kristen Levine Pet Living blog, social channels, in a syndicated television segment and other promotions.
Brand partners, all of which offer products designed to help calm and comfort pets with FAS, include:
· Sileo (dexmedetomidine oromucosal gel), distributed by Zoetis of Parsippany, N.J.
· Tomlyn Relax & Calm. Tomlyn is a division of Vetoquinol, USA, in Fort Worth, Texas
· Zylkene by Vetoquinol USA
· ElleVet Sciences in Portland, Maine
The summer months can be a difficult time for pets affected by FAS due to loud noises like fireworks and thunder. Without treatment for the condition, FAS can escalate as pets age, causing serious quality of life issues for both the pet and the family that cares for them, according to Levine.