Pet Brands Worldwide Receive High Honor
One-hundred-fourteen brands from 38 countries were named “Brand of the Year” in the World Branding Awards Animalis Edition, which took place early July in Vienna, Austria.
“Over 95,000 pet and animal lovers from around the world voted for more than 1,000 brands,” said Julian Andersen, managing director of the World Branding Forum, which puts on the award program. “Competition was tough. A good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive.”
Each “Brand of the Year” is selected within their respective product category. The judging and voting processes include points through three streams, with each one contributing a set percentage to the total score: brand valuation (30 percent), public online voting (30 percent) and consumer market research (40 percent).
Among the brand winners: Whiskas in the cat food—canned/pouched category (global), Purina Friskies for cat food—dry/kibble (global), Pedigree for dog food—dry/kibble (global), Tetra for fish food (global), FURminator for grooming products—shedding control (global), BuddyRest for bedding (global), Hartz for cleaning and sanitation—training pads (national), Himalayan Dog Chew for natural treats (national), PetSmart for pet chain store (national), KONG for toys—chew toys (global), Fluval for aquatic products—water filters (regional), Orijen for dog food—freeze dried (global), Frontline for parasite treatment—flea and tick control (global) and Petplan for pet insurance (global).
Four animal welfare groups were also recognized for their dedication to conserving and protecting animals and their habitats: The David Sheldrick Wildlife Trust, Four Paws International, The Jane Goodall Institute and Humane Society International.
To see the full list of winners, click here.
“The Animalis Edition of the Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market in the pet and animal industry,” said Richard Rowles, chairman of the World Branding Forum.