Pet Clean-Up and Odor Control Sweeping Up Sales
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U.S. retail sales of pet clean-up and odor-control products reached more than $4 billion in 2019, up from $3.5 billion in 2014, according to market research publisher Packaged Facts, which is based in Rockville, Md. The figures represent a 3.4 percent compound annual growth rate (CAGR).
The findings were reported in Packaged Facts’ new study, “Pet Litter, Clean-Up and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition.”
Cat litter is the largest category in the pet clean-up and odor-control market, accounting for 73 percent of the overall pet clean-up market, according to the study. Puppy/training pads and dog waste bags and accessories together account for 17 percent of the market. Pet clean-up/odor-control preparations account for the remainder of the market, the study further revealed.
Packaged Facts officials forecast that the pet clean-up and odor-control product market will approach $5 billion by 2024, experiencing a 3 percent CAGR.
Officials identified eight trends that will influence growth in the market, one of which is making pet ownership easier.
“[Within this market], innovations typically stem from a desire to make pet ownership easier and more appealing by simplifying some of the less pleasant aspects of pet care,” officials said.
The notion that pets are family members is another trend to look at, officials said.
“When pet owners consider their pets family members, they keep them in close proximity, both at home and when out and about, making clean-up products more necessary,” they added.
Part of the “pets as family” trend is a greater focus on pet health and wellness, according to officials. Pet owners want products that are not only safe for themselves and their pets, but that will help maintain their pets’ overall wellness, officials said.
The study noted that while cat ownership has remained about the same over the past five years, this segment would gain in sales significantly should the cat-owning population increase in growth similar to the recent rebound among dog-owning households. The uptick in sales would primarily be due to the fact that cat litter makes up such a large component of the market, officials said.
Millennials and housing issues is also a trend to consider.
“Unlike boomers in the past, millennials often live in apartment settings,” officials said. “And, although a current shortage of more pet-friendly housing overall is problematic for the pet market, it may actually benefit the pet clean-up and odor-control market. Apartment dwellers are more likely to seek out animals such as cats that don’t require being taken outside but need a litter box, and those that have dogs rely on clean-up products such as training pads and waste bags to enable them to keep their pets in a small space.”
Natural and eco-friendly have been an “enormous” factor in the overall pet market, but somewhat slow to impact the pet clean-up and odor-control segment, officials said. However, that is changing as pet owners seek out natural options that won’t harm their pets or the planet, officials added. The environmental impact of cat litter and dog waste are also contributing factors driving natural clean-up products, officials further noted.
Legislation is affecting the pet clean-up and odor-control market, too.
“A large number of urban and suburban communities have laws that prohibit leaving pet waste in public spaces,” officials said. “These laws are necessary, but as any pet owner knows, they mean that pet owners need to be prepared to clean up after their pets. And although it may be rare for the ‘poop police’ to actually enforce these laws, common courtesy also requires that pet owners leave sidewalks and streets as clean as possible so others need not fear tracking through the mess.”
The eighth trend Packaged Facts officials pointed to is cat elimination habits, specifically mentioning the finicky nature of cats. For instance, it can be a challenge for litter marketers to zero in on how to convince a cat owner to try a new type of litter when the change may mean the cat will no longer use the box.
“Accordingly, much of the innovation that goes into developing new litter is geared around not just making it easier on owners in terms of odor and clean-up, but making it more likely that cats will want to use the litter in the first place,” officials said.