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Pet Connections Expo Launches Pet Tech Challenge


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A new award for innovative technology for pet industry has been established by International Conference Development, LLC (ICDevents), the organizers of the Pet Connections Expo, which will be held Oct. 15-16 at the New Jersey Convention & Expo Center in Edison, N.J. 

The Pet Tech Challenge is open to companies that offer new technology products and/or services for the pet industry that have been launched within the past two years and have less than $2 million in annual revenue. Companies can submit their product between now and July 26. 

“We are excited to bring this new award program to our 2019 show. Pet retailers that attend will be able to meet each of the finalists at their booths and consider the new technologies that will surely be of interest to their customers,” Bill Doherty, president of ICDevents and show director of the Pet Connections Expo. “These companies will add to our expanded floor in 2019 and will help us to continue our focus on empowering the success of retailers.” 

Finalist selection will take place by Aug. 16, and the final judging will take place at Pet Connections Expo on Oct.16. All companies that enter the contest will receive a deeply discounted tabletop exhibit space.

Five finalists will take the stage and provide a five minute pitch on their product to a panel of investors, the press and attendees at Pet Connections Expo on Oct. 16. The grand-prize winner will be chosen from this group of finalists based upon creativity, originality, relevance to the pet industry, technical problem solving and the presentation onstage.

A number of prizes will be provided to the five finalists, and the grand-prize winner will receive a prize package worth over $7,000, including a cash grant and mentorship by leading consultants in the pet industry.

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