Pet Connections Expo Partners with ShopKetti to Offer Sales Data to Show Buyers
Pet Connections Expo, the pet industry trade show that will be held Oct. 3 to 4 at the Greater Philadelphia Expo Center, has partnered with ShopKetti.
ShopKetti will offer use of its trade show tool, Merchant, to all buyers and store owners throughout the duration of the show to better facilitate on-the-ground transactions and finalize orders in real time. By using Merchant, Pet Connections will be able to provide sales and performance data to buyers and manufacturers after the show. Users will be able to access a digital copy of all orders placed during the show, letting them keep track of their total spend at all times, and greatly increasing security for all parties involved, according to ShopKetti officials. Merchant also works offline, so users can still take orders when not connected via data or WiFi.
Merchant was introduced in March and has been used at multiple trade shows since it launched.
In addition to completing transactions during the show, buyers and manufacturers will be provided with important metrics by Pet Connection after the show that were tracked by Merchant, such as best selling products by sales, revenue, and percent of market captured, helping vendors more clearly see what their customers bought and where they should focus on expanding offerings.
Pet Connections Expo will also have access to the data, making it the first time a trade show has access to what's happening on the premises, helping them tailor future strategy and identifying attendee pain points.
“We are always looking to exceed the expectations of our attendees and exhibitors and look forward to offering a technology backed service, something no other show is offering, yet,” said Bill Doherty, show director of Pet Connections Expo. “Exhibitors will have data on what worked and what didn’t, and will be able to advertise show-exclusive discounts through Merchant that would normally only be shown in a heavy, physical trade show catalog.”