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Pet Food Institute Creates “What’s in a Pet Food Label” Educational Video


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kalhh from Pixabay

The Pet Food Institute (PFI), a national trade association representing U.S. dog and cat food makers, has launched a new animated video to help pet owners read pet food labels.

 What’s in a Pet Food Label” follows a bag of pet food, zooming in from one part of the label to another, while explaining key components, such as the nutritional adequacy statement, guaranteed analysis and the ingredient list.

 “PFI is committed to long and healthy lives for pets and sharing resources about pet food nutrition,” said Dana Brooks, president and CEO of PFI. “Pet lovers want to know they are making the right choice when selecting food for their dog or cat, and with this video, they have the facts ready at their fingertips.”

 PFI has also launched additional web content explaining each component of the label and how this relates to the regulation of pet food. State regulatory officials, often at a state department of agriculture, will examine a pet food label to ensure safety and proper labeling before that product is registered for sale in a state, according to PFI officials.

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