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Pet Genetics Co. to Launch Pet Population Survey


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In an effort to provide insights into the lives of cats and dogs, Wisdom Health has plans to launch a 2020 United States Pet Census. The pet genetics company is rolling out the population survey later this year to align with the upcoming 2020 United States Census.

“The insights from the pet census, together with genetic information from Wisdom Panel, will help advance the healthcare of the nation’s cats and dogs,” said Angela Hughes, DVM, Ph.D., of Wisdom Health, which is part of New York-based Kinship, a division of Mars Petcare. “We’re also hoping a genetic portrait of our nation’s pets will lead to greater awareness of which breeds are predisposed to certain complex health conditions such as gastric dilatation and volvulus or skin allergies, along with the genetic disorders found in the Wisdom Panel array of tests.”

Specifically, the 2020 Pet Census will examine the following topics:

  • Average number of pets in each household
  • The nation’s top purebred and mixed breed dogs
  • The nation’s top pedigreed and random bred cats
  • Places where people are obtaining their pets
  • Most popular feeding choices
  • Most popular activities to engage in with their pets (e.g. agility, tracking, fetch, etc.)
  • Most common reasons for obtaining a pet
  • Preventative healthcare regimen (e.g. flea control, heartworm, etc.)
  • Most common diagnosed disorders
  • Frequency of veterinary visits

The 2020 Pet Census is a follow-up to the National Mutt Census that Wisdom Health, formerly Mars Veterinary, conducted in 2010. The 2010 National Mutt Census surveyed more than 16,000 mixed breed dog owners and, at the time, was the most comprehensive analysis of the nation’s mixed breed dog population ever conducted, according to the company.

Wisdom Health expects to release the results in 2020.

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